Passport to Wealth ... ..To Blog or Not to Blog?

Greeting Bloggers

Now that you’ve gotten the basics of what to do and not to do with your blog, you’re probably wondering about the content. When it comes to blog marketing, a lot of people are simply writing things that pop into their head. Still, others are writing nothing but sales pitches into their blogs.
I've been guilty of this in the past and will improve my technique as I gain more experience writing Blogs.

Blogs should not be about sales. They should be about information. Your aim is to connect with your market on a more personal level. Of course you don’t write personal information about your life story into the blog, but you do get personal in the sense that you give vital information to the reader.

What kind of information should you write to better market your blog and business? That is a good question. The best way to find out is to ask your market what it is that it is looking for. This may include doing keyword research with different keyword software programs such as WordTracker or Nichebot. You can also set up Ask Campaigns. This is where you email your list and ask them what their three most important questions are about your service or product.

From those responses, you will see certain questions being asked over and over again. Keep a list of those questions and that is what you begin to answer in your blogs. If you have an FAQ on your website, you can elaborate on those questions in your blog. Then, by finding out the most popular keywords in your industry, you weave those keywords into the blog posts.

This is often easier said than done, and in the end you want to balance search engine optimization with human and reader friendly blog posts. Research and collect marketing information. Keep your eye out on trends and public buzz in the industry. Study your competition. Notice any problems or questions that they fail to answer and then turn around and address those problems in your blog. Study the lingo or the language your market uses. For example, in the self-improvement industry a lot of people use the term “prosperity” or “wealthy” instead of “loaded”. Use the same kind of lingo that your readers are used to in order to make a connection with them.

Stay away from trying to sell anything in your blog. If you do sell something, make it very subtle so as not to come across as an advertisement. Another thing you want to do when it come to an effective blog marketing strategy is to write content on key business topics. Also, let your readers interact. Answer comments. This makes your blog more real to them and gets them involved. The fact that you are making people get involved with your blogs is an outstanding blog marketing strategy, because it keeps people coming back. Now they have invested something personal into it.

You also want to make your blog attractive. Pictures and banners can help, but don’t make your blog marketing strategy focus on just graphics. Words are power. Keep a good balance between the two, and if you have to choose one over the other, then words always win. In the end, you want to make your blog authentic. People are smarter than you think, and they can sense if a blog is just there to make money or if it is also there to help them. Make authenticity part of your overall blog marketing strategy and you will definitely be profitable.

Hope you found this Blog useful

Prosperous Regards
Robert Drysdale
website